Product Review – Enami Naturally Fair Herbal Fairness Cream

I picked this little fairness cream up at a local South Asian shop near my apartment a month ago and have been using it on my ‘off days’ during the daytime.

My off days are just that – days where I’m not at work and just at my home blogging. :) I usually don’t wear sunscreen on these days, which is why I opted to use Enami’s Naturally Fair Herbal Fairness Cream.

I’ve used fairness creams in the past with lackluster results. Fairglow & Fair & Lovely did nothing but clog my pores & felt like leave-on clay masks.

So I was bit hesitant at first buying this, but since it was only $3.99 at the store and had some solid ingredients in it like 4 % licorice extract & other skin lightening plant extracts – I went ahead and got it.

After using Enami’s Naturally Fair Fairness Cream sporadically for a month,  I gotta say that I quite like it.

According to the back of the package, this fairness cream is:

…a scientific blend of herbs and rich natural extracts, including real Pearl Dust. This unique preperation is based on herbal principles to help promote a healthy, fair and vibrant complexion, revitalizing natural skintones.

Disocover fairness in 4 weeks with twice a day application!

The main ingredients of this fairness cream are licorice extract (4%), aloe vera, calendula officinalis, cucumis sativus, aecculus hippocostanum (botanical extracts), chamomile, rose water, sandalwood, wheatgerm & spanish saffron.

The general ingredient list is consisted mainly of ‘active ingredients’ and a small amount of inactives. There are some thickeners, emollients & silicones in there. It also has ‘real pearl dust’ which I don’t know the value or purpose of (probably for marketing purposes? To make it look more alluring and luxurious, I dunno?) but it is at the bottom of the ingredient list.

The product itself is quite thick in consistency. I usually have to spray a bit of my La Roche Posay Thermal Spring Water spray on my face first to ensure easier gliding and blending of this cream. Especially near my eyes – if I don’t spray some thermal water or put on a moisturizer underneath, I end up tugging and irritating the skin around my eyes trying to blend this fairness cream in.

It has a very herbal scent to it – similar to Fair & Lovey but more mild and pleasant. It’s smells like flowers and plants, and it isn’t overpowering and diminishes quickly after applying.

With fairness creams I don’t expect much, but I do see some added radiance and enhancement in overall brightness of my skin color. It also does a wonderful job of controlling my oil production and keeping my skin looking really fresh and glowy.

The great thing about Enami’s Naturally Fair Herbal Fairness Cream (aside from the insanely affordable price!) is that the ingredients are all pretty high on the list and concentrated. I contacted Enami to find out the % of the licorice extract and found it to be 4% which is just enough to suppress melanin production. It takes time, but licorice extract has been proven to do wonders for skin lightening with consistent use.

I love the way this fairness cream matifies my skin and prolongs the effects of Oxidation. I haven’t seen any lightening per se (it’s too early & I don’t use it often!), but that’s not what I’m looking for. My skin instantly does look lighter when I use it and I don’t break out from it which is a great thing!

The cream comes in a 1.69 Fl. Oz (50 ml) tube. I’ve been using it a couple of days a week and feel like I have so much left to use (I’m talking 4-5 months worth). It’s very economical since you literally only need a pea sized for your whole face.

If you can find the Enami Naturally Fair Herbal Fairness Cream in your local South Asian stores, you probably can get it for under $5.00. That’s honestly as good as it gets when it comes to a solid skin brightener. I wouldn’t bother getting it online since shipping costs would just make this purchase more expensive than it’s value, so look locally first.

Enami’s Naturally Fair Intensive Herbal Fairness Cream is by far the cream of the fairness products crop!

Official Site:

http://www.emamiltd.in/

Rating: 7/10

Ingredients:
Distilled Aqua, Stearic Acid, Aloe Barbadensis (Aloe Vera), Calendula Officinalis (Margold), Anthemis Nobelis (Chamomile), Glycyrrhiza Glabra (Liquorice 4%), Santalum Album (Sandalwood), Aecculus Hippocostanum (Horse Chestnut), Hamamelis Virginica (Witch Hazel), Lac (Milk), Petrolatum Hydrocarbon, Cucumis Sativus (Cucumber), Parfum, Glycerine, Cetearyl Alcohol, Potassium Hydroxide, Isopropyl Myristate, Niacinamide, Cocos Nucifera (Coconut Water), Zinc Oxide, Titanium Dioxide, Dimethicone, Methyl Paraben, Propyl Paraben, Triticum Aestivum (Wheat Germ), Bronosol (Bronopol), EDTA Di-Sodium, Crocus Sativus (Saffron), Pearl Dust.

Other useful links:
Featured Ingredient: Licorice Extract
Fairness Creams
Licorice Extract May Be A Leading Ingredient In The Treatment Of Melasma

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